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Briefing templates

Launch video – Jabra Elite 75t


Jabra needed a visually appealing display and presentation of their new Elite 75t earbuds.

Our task was to convey the new features visually, and show off the elegant headphones, in a stylish and delicious way.


The close-ups show the small size of the product, the graphics tell about the technological aspects and the bright colors show the weightlessness of the product.

We produced an interview to tell about the technical skills, as well as the visual, lifts the product to new heights.

For Make Sense, it’s important that both the story and the visual can tell the same story, but in vastly different ways. This is how we work with video.


Because of the journalistically angle of the video, Jabra sent out the product promotion video with their press release, this yielded a different non-commercial product that could be used both national and global.

The story was picked up by tech magazines, nationally and internationally.

At the same time, the film was also used on Jabra’s social media channels and internally within the company.

Start et samarbejde med mening

For more than a decade, Make Sense has delivered journalistic content and live production to our clients.

Let’s get together if you want to hear more about how Make Sense can help you with your video or live production.

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