+45 28 23 72 12


Blangstedsgårdsvej 1
5220 Odense SØ


+45 70 70 74 12


Dronningens Tværgade 7
1302 København K

Briefing templates



Intro meeting

What’s happening at the introduction meeting before the video production starts?

At Make Sense we always start our productions up with a nice cup of coffee or tea. We prioritize you are feeling safe when we start up the collaboration.

The right match is important, and we create it together. This applies to clothing, work, and partners, but especially also in the choice of video partner – at least if you ask Murad.

That’s why we prioritize to meet up with you before you say yes to a film production or a video assignment with us.
We do this for one simple reason. To see if there is a match before we go into a collaboration – which a video production often is or will become.

Meaningful stories are very important at Make Sense and therefore we have a big interest in listening to what makes sense to you and your company.

We will gladly come to you – also virtual!

The first meeting can be at your office or at our office in either Odense or Copenhagen. You will often meet up with one or more of our experienced producers or project leaders.

We will talk about your company’s needs, and which work and development you have in the company. This is to make sure we solve the assignment as best as possible.

The right video production for you

At the end of the conversation, we come up with an estimate of the full production in relation to the needs and budget that your company has. Many companies offer video production, but we do not compete on the lowest price – we compete on the best product.

When we split up, we at Make Sense will spend some time preparing an offer. Then it’s up to you whether it suits your wishes and budget. If the assignment has already been accepted at the meeting, then you will receive a manuscript instead with an overall description of the story or stories that we will make.

Read more about: Scripts and storyboard for videos ▶️

See the rest of the process 5 simplesteps

Intro meeting

What do you need? We meet informally over a cup of coffee.

Script draft

We will deliver a draft of the script based on your wishes and ideas.


When the script has been approved, we choose the team for the assignment.


In the editing  process we will adjust the colors and sound mix.

The final film

We deliver a final version of the film and any subtitles.

Dive into some of our projects


Launch Video – Google Home

Launch Video – Google Home

Assignment When Google launched the Danish language in the smart device in the autumn of 2018, Make Sense was chosen to produce the launch video. The video was produced in collaboration with our partner, Communications and PR Bureau Geelmuyden-Kiese. Solution We...

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Campaign video – B&O A1

Campaign video – B&O A1

Assignment Exclusivity, purity of style and quality are three of the things that B&O is associated with. Therefore it's an absolute requirement for B&O that all their material has the same vibe as the one they are associated with. For that reason, they went to...

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Livestream – Toyota Yaris Cross

Livestream – Toyota Yaris Cross

Assignment Toyota Denmark would like to give their fans a sneak peek out of the ordinary with a launch on Facebook. The ambition was a real Danish premiere of international caliber, which meant that Make Sense was the only real partner to work with. Solution With a...

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