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Briefing templates

Recap video – Jaguar Land Rover at Geneva Motor Show 2018

Assignment

All self-respecting luxury car brands participate in the Geneva Motor Show.

This was also the case for the Jaguar Land Rover. Over 10 days they unveiled their latest models, technologies and ambitions.

They wanted this compressed into a short video that could be launched in Denmark.

Solution

To solve the task, we have conducted an interview with a Danish expert and dealer of Jaguar and Land Rover, so we could review the most important information about the new models and their future ambitions.

Since the exhibitions was stationary, we worked on getting movements into the images, as this is a must for good dynamics.

Result

In the end, it became an example of us delivering high quality, even though there is a short production time and challenges, such as densely populated environment and noisy surroundings.

One thing is for sure: the customer gained clear added value by attending the Geneva Motor Show.

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For more than a decade, Make Sense has delivered journalistic content and live production to our clients.

Let’s get together if you want to hear more about how Make Sense can help you with your video or live production.

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