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Briefing templates

Launch video for ALDI’s employee app

Assignment

ALDI was to launch their new employee app, and needed a way to announce the news to the entire organization.

The communications department chose to have a video produced for the purpose, with the management as co-senders.

The production had to be dynamic, engaging and youthful.

Solution

Internal Communication Specialist, Cecilie Sølvsten, commented on the collaboration:

“At ALDI, we are pleased with the collaboration with Make Sense. In addition to the fact that we have a really nice, dynamic launch video for our new employee app, the recording day with Tomas, Oliver and Mads was quite a pleasure.”

Result

Based on the storyboard from ALDI, the film told a series of small stories with employees. Those were tied together through the thread of consistency throughout the story.

The film was launched with a lot of positive feedback from employees, and after only three weeks, just under 70 percent of the employees had voluntarily downloaded the app on the phone.

In short: A great success.

Start et samarbejde med mening

For more than a decade, Make Sense has delivered journalistic content and live production to our clients.

Let’s get together if you want to hear more about how Make Sense can help you with your video or live production.

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