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Briefing templates

Educational film – Business Academy Southwest (EASV)


Business Academy Southwest (EASV) wanted to promote a number of their educations as well as what job opportunities you have after graduating.

Therefore they needed, a number of educational films to be produced, which were subsequently to be versioned for websites and social media (SoMe).


In collaboration with EASV, a number of educations were selected that EASV would focus on.

In preparing the angle and script for the educational films, we chose to focus on how the educations bring the students in interaction with the business world and how they develop their skills so they are ready for work when the education is completed.

The message was brought through a master interview with a student reflecting on the education complimented by coverage showing how the competencies are brought into play.


Make Sense versioned the various educational films in a long and a short version – targeted website and social media.

Due to many years of experience, we know what has an effect on social media.

Therefore, we were able to cut various educational films in a SoMe versions  that EASV could use as part of a recruitment campaign targeted at new students.

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