Assignment
Too few women know how to invest their money, instead of just leaving it in the bank.
Therefore, Finansforbundet wanted to produce a video about the women from Female Invest, who started investing in an early age.
Solution
Our set up for the video was interviews with three of the women from the organization who told a personal story that speaks to both the emotions and reason of the desired target audience.
Throughout the narrative, the three women’s characters unfold through words as well as images.
Result
The video was part of a SoMe campaign, which was organized by Finansforbundet, and the important message was very well received.
In addition, Female Invest themselves were so enthusiastic about the video, they made it a fixture on their own website.
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